About Lifeley — Our Story and Mission
Lifeley was built to fix a broken industry. We make life insurance simple, honest, and accessible for every American family.
Our Mission
Lifeley's mission is to make life insurance work the way it should — putting families first, always. We work with carriers who share our standards, build technology that makes agents better, and are willing to walk away from sales that aren't right for the client.
What Makes Lifeley Different
- Built from the outside in. Lifeley was not built by insurance industry veterans — it was built by people who looked at the industry from the outside and were determined to fix what was broken.
- Live-agent model. Every family speaks with a licensed, trained professional backed by AI-powered technology for real-time product matching and carrier comparison.
- 40+ top-rated carriers. Agents shop across carriers to find the best fit for each family's situation — not the product that pays the highest commission.
- Technology-driven. Lifeley's proprietary platform powers quoting, underwriting, agent management, and client retention.
Leadership
Lifeley was founded in 2021 by Peter Strack, a serial entrepreneur who committed to building one of the most innovative companies in the life insurance space. The company is backed by The Strack Group.